Content marketing shouldn’t be hard. It’s about connecting your audience to what you are offering and not done in too much of a salesy way.
It’s about you and them, entertaining and informing. It’s about you articulating in long form their problems, how you empathise with this problem, how you solve it then what they can do and achieve with your product and service.
The hard part for some is the planning. How do you start? How you carry through your messages from your brand? What tech do you need? What are the steps?
This post should help you with these questions.