Content SEO

50 blog ideas to get more traffic for your health and wellness brand

Blogging if done right is not dead.

There are most definitely quicker routes to market but for your wellness marketing to speak to your audience on their level, search optimised blogs can not only bring in consistent and considerable traffic (free leads) but it can also be a great way for you stand out against competitors who may not have long form relevant content.

And with a robust content marketing strategy and effective content calendar these suggestions should be a breeze.

So after you have carried out your keyword research, here are 50 tips and creative prompts to consider before rushing to slap together those brain words on the screen.

So here are the 50.

  1. Invest in quality over quantity: Focus on creating fewer, but higher-quality pieces. If you’re currently writing three to five short posts on your blog, consider switching to one to two long-form, more “meaty” posts. Ensure your chosen keyword is in your metadata, page title and first paragraph.
  2. Define your ideal persona: If you haven’t already done so, figure out exactly who you’re writing your content for.
  3. Find new sources for high-quality images for your blog (hint: using cheesy stock photos can make your blog look cheap). Breath some personality into your posts. Maybe throw in a snap or two of you using your product or service.
  4. Compile a comprehensive list of industry statistics and research. These types of posts are great for getting inbound links. Your list should be more than 8 items so people will click onto your site, rather than just get the kinks from google.
  5. Write a top 100 (insert health thing here) post on a relevant topic in your niche. It could be Top 100 ways to prevent knee injury if you are a clinic or 100 things to do to reduce inflammation if you are a supplement company.
  6. Write a blog post responding to a controversial article or video in your niche. Show your feelings and opinions on this. Even if you have a bigger corporate website, customers value your expertise and opinions.
  7. Write a post predicting trends in your niche or industry. Future posts can be fun, but it’s always great to follow up on them to see if you were right.
  8. Audit your existing posts and make sure each has only one call to action. Also, update them with any brand or customer misalignment.
  9. Dig through your files for old decks you can put on Slideshare, then embed them on your blog.
  10. Create a decision guide: This can be text-only, an image, or an interactive tool. If you use WordPress I would recommend using gravity forms to create this.
  11. Test a pop up opt-in list to see how it affects conversion rates. Split test it – one with an offer one without.
  12. Ask your readers to submit a story of their experience with your product or service. This can provide long term gains.
  13. Pick a trend in health and wellness, holistic healing, for example, and create an informative infographic about what you know about the trend.
  14. Install ProBlogger’s Sticky Top Bar Plugin to display an opt-in box or another call to action at the top of every page of your site.
  15. Look through your analytics to see your top three blog posts, then write a follow-up post for each one. Make sure you link back to all your other posts. It’s called content interoperability, which is fancy talk for internal link building.
  16. Contact three key figures in your industry to talk about opportunities for cross-promoting content via your email lists, guest posts and social media sharing.
  17. Recycle some of your old newsletters by turning them into blog posts.
  18. Recycle some of your old blog posts by turning them into newsletter content. Aha, hey? See what I did there?
  19. Use Topic’s blog idea generator to find new ideas and headlines and first paragraph for your next blog post:
  20. Contact leaders in your field and have them answer a question: Take all the answers and turn them into one awesome blog post.
  21. Do a poll or survey of your audience and publish a post with your findings. You may only need 100 people to make it a worthwhile study.
  22. Ask your readers, subscribers and social media followers to submit videos, ideas, or images: Choose the best ones and create blog content around them. You call it, ‘our champion healthista…’ like Barista. Get it? Ugh I need to her out more.
  23. Use Hootsuite or follow a hashing relevant to your health product’s ingredients to engage in social listening, and then create content based on trending topics or questions.
  24. Create a simple spreadsheet where you can jot down content ideas as they come to you (or your smartphone’s notepad application works fine too); this will ensure you never run out of things to write about.
  25. Subscribe to relevant subreddits to see what topics are trending in your industry.
  26. Join three private Facebook groups in your niche to see what topics your audience is really interested in. Then post links to articles that are relevant to the group and you will come across like a genius.
  27. Create category pages on your website or blog that can make finding your content easier for your visitors: These will be pages that are optimized around specific themes or topics, and that can help your visitors quickly find relevant content on your site. Ensure you create a top-level pillar page for each category, then create sub posts that link back to the top-level page.
  28. Use Ubersuggest to find tons of possible keywords or phrases for your next blog post.
  29. Create landmark articles that act as an ultimate resource or guide about particular topics. This is the best example of this:
  30. Plan to incorporate content curation into your marketing mix. For best results in terms of SEO, be sure to add your own ideas and thoughts to the content you’re curating.
  31. Create a blog post that includes an excerpt of your eBook; then encourage your readers to download the rest. That is if you have written an ebook. Having said that it would only take roughly 30 posts to create an ebook. #justsaying
  32. Try using Quora to find questions people are asking in your niche or industry. Then write a post about it. Link back to your article from an answer to those specific questions.
  33. Compile Top 10 resource lists for your niche: Top 10 blogs; top 10 companies; top 10 tools, etc.
  34. Create a ‘hack’ post: A list of workarounds for a common problem. I hate the word but you get it. How can you help people save time or money?
  35. Write a blog post about a conversation that’s taking place on social media: For instance, if your Facebook fans are having a particularly lively debate, write a post summarizing the main arguments and offering a solution or answer.
  36. Put your URL or website name on all the original photos you use on your blog; this way, if they get pinned or shared, you’ll be sure to retain credit.
  37. Take some time to learn about user-focused content strategies; it will pay off big time in the long term.
  38. Create at least one info product (such as an eBook) you can publish on your website to grow your email list.
  39. Dig down to find relevant sub-topics your visitors will want to read about: Choose a general topic and then commit to coming up with at least five to 10 subtopics related to that theme.
  40. Create a beginner’s guide with helpful, actionable information and tips. How customers can use, access, taste, touch, play with your product. Integrate it with behaviours or lifestyle landmarks.
  41. Write a blog post about a popular movie, relating it to your specific audience or industry.
  42. Write a post inspired by a comment left on your blog (the more controversial, the better).
  43. Write about a hypothetical situation, and ask your visitors what they do in the same situation.
  44. Review a recent book that would be relevant to health and wellness.
  45. Write a blog post but don’t finish it: Ask your readers to finish it for you in the comments or via an email submission (contest, anyone?)
  46. Compile a list of inspirational or motivational quotes your readers would enjoy. Publish them on your blog and in your social accounts.
  47. Create a blog post that lists all the most useful articles or resources on a particular topic (not just your own). Include competitors. You’ll thank me later.
  48. Make a video where you recount something that’s happened to you; it doesn’t even have to relate to your business. Sometimes your readers just want to be able to relate to you if they see themselves in you.
  49. Go through your old, outdated, potentially penalised content and improve it: Combine short pieces into longer, more “meaty” content, or get rid of poor-quality content altogether.
  50. Write a post listing and linking to all your articles on a particular topic or theme. This is great for SEO and for increasing readers’ time-on-site.
Bye for now. Be excellent to each other and get in touch if you found this useful.