Having amassed skills and contacts throughout the marketing industry, Andrew knew he had to build a company that embodied his beliefs of fairness, transparency, logic and empathy.
Andrew Balerdi is an award winning marketer, founder and CEO of The Good Marketing Co. where he oversees the creative and technical direction of the company.
Mr. Balerdi frequently lectures about practical aspects of marketing at Kent University, Goldsmiths and CIM. He is also Google Partner for analytics and advertising.
He set up his agency to take on a new approach to health and wellness marketing. One based on the founding principles of simplicity, logic, authenticity and empathy.
Tom is an award winning writer, trainer and communications specialist.
He works with health brands and entrepreneurs to create compelling content and help get them in front of the audiences that matter.
Tom has twenty years’ experience in corporate communications, PR and journalism – including 16 years at PR Newswire where he helped hundreds of colleagues, clients and partners understand more about PR strategy and the power of the press release.
He also specialises in developing English language content for international businesses.
Jen is a creative and strategic marketer with 15 years experience building high growth entrepreneurial businesses in the health & wellness industry.
Passionate about building brands with purpose and creating experiences and products that engage and inspire. Experienced in leading projects from concept to creation with measurable impact on a company’s growth.
A vibrant, agile leader and hands-on team player who is vision-driven, detail-orientated and commercially-savvy.
Specialties include:- Wellness Industry – yoga, food & beverage, leisure wear- Start-ups & product launches- Brand Management - Developing effective and unique marketing strategies - Content creation - Digital strategy - Client engagement