Categories
Content SEO

50 blog ideas to get more traffic for your health and wellness brand

Blogging if done right is not dead.

There are most definitely quicker routes to market but for your wellness marketing to speak to your audience on their level, search optimised blogs can not only bring in consistent and considerable traffic (free leads) but it can also be a great way for you stand out against competitors who may not have long form relevant content.

And with a robust content marketing strategy and effective content calendar these suggestions should be a breeze.

So after you have carried out your keyword research, here are 50 tips and creative prompts to consider before rushing to slap together those brain words on the screen.

So here are the 50.

  1. Invest in quality over quantity: Focus on creating fewer, but higher-quality pieces. If you’re currently writing three to five short posts on your blog, consider switching to one to two long-form, more “meaty” posts. Ensure your chosen keyword is in your metadata, page title and first paragraph.
  2. Define your ideal persona: If you haven’t already done so, figure out exactly who you’re writing your content for.
  3. Find new sources for high-quality images for your blog (hint: using cheesy stock photos can make your blog look cheap). Breath some personality into your posts. Maybe throw in a snap or two of you using your product or service.
  4. Compile a comprehensive list of industry statistics and research. These types of posts are great for getting inbound links. Your list should be more than 8 items so people will click onto your site, rather than just get the kinks from google.
  5. Write a top 100 (insert health thing here) post on a relevant topic in your niche. It could be Top 100 ways to prevent knee injury if you are a clinic or 100 things to do to reduce inflammation if you are a supplement company.
  6. Write a blog post responding to a controversial article or video in your niche. Show your feelings and opinions on this. Even if you have a bigger corporate website, customers value your expertise and opinions.
  7. Write a post predicting trends in your niche or industry. Future posts can be fun, but it’s always great to follow up on them to see if you were right.
  8. Audit your existing posts and make sure each has only one call to action. Also, update them with any brand or customer misalignment.
  9. Dig through your files for old decks you can put on Slideshare, then embed them on your blog.
  10. Create a decision guide: This can be text-only, an image, or an interactive tool. If you use WordPress I would recommend using gravity forms to create this.
  11. Test a pop up opt-in list to see how it affects conversion rates. Split test it – one with an offer one without.
  12. Ask your readers to submit a story of their experience with your product or service. This can provide long term gains.
  13. Pick a trend in health and wellness, holistic healing, for example, and create an informative infographic about what you know about the trend.
  14. Install ProBlogger’s Sticky Top Bar Plugin to display an opt-in box or another call to action at the top of every page of your site.
  15. Look through your analytics to see your top three blog posts, then write a follow-up post for each one. Make sure you link back to all your other posts. It’s called content interoperability, which is fancy talk for internal link building.
  16. Contact three key figures in your industry to talk about opportunities for cross-promoting content via your email lists, guest posts and social media sharing.
  17. Recycle some of your old newsletters by turning them into blog posts.
  18. Recycle some of your old blog posts by turning them into newsletter content. Aha, hey? See what I did there?
  19. Use Topic’s blog idea generator to find new ideas and headlines and first paragraph for your next blog post: https://www.usetopic.com/blog-idea-generator
  20. Contact leaders in your field and have them answer a question: Take all the answers and turn them into one awesome blog post.
  21. Do a poll or survey of your audience and publish a post with your findings. You may only need 100 people to make it a worthwhile study.
  22. Ask your readers, subscribers and social media followers to submit videos, ideas, or images: Choose the best ones and create blog content around them. You call it, ‘our champion healthista…’ like Barista. Get it? Ugh I need to her out more.
  23. Use Hootsuite or follow a hashing relevant to your health product’s ingredients to engage in social listening, and then create content based on trending topics or questions.
  24. Create a simple spreadsheet where you can jot down content ideas as they come to you (or your smartphone’s notepad application works fine too); this will ensure you never run out of things to write about.
  25. Subscribe to relevant subreddits to see what topics are trending in your industry.
  26. Join three private Facebook groups in your niche to see what topics your audience is really interested in. Then post links to articles that are relevant to the group and you will come across like a genius.
  27. Create category pages on your website or blog that can make finding your content easier for your visitors: These will be pages that are optimized around specific themes or topics, and that can help your visitors quickly find relevant content on your site. Ensure you create a top-level pillar page for each category, then create sub posts that link back to the top-level page.
  28. Use Ubersuggest to find tons of possible keywords or phrases for your next blog post.
  29. Create landmark articles that act as an ultimate resource or guide about particular topics. This is the best example of this: https://backlinko.com/hub/seo
  30. Plan to incorporate content curation into your marketing mix. For best results in terms of SEO, be sure to add your own ideas and thoughts to the content you’re curating.
  31. Create a blog post that includes an excerpt of your eBook; then encourage your readers to download the rest. That is if you have written an ebook. Having said that it would only take roughly 30 posts to create an ebook. #justsaying
  32. Try using Quora to find questions people are asking in your niche or industry. Then write a post about it. Link back to your article from an answer to those specific questions.
  33. Compile Top 10 resource lists for your niche: Top 10 blogs; top 10 companies; top 10 tools, etc.
  34. Create a ‘hack’ post: A list of workarounds for a common problem. I hate the word but you get it. How can you help people save time or money?
  35. Write a blog post about a conversation that’s taking place on social media: For instance, if your Facebook fans are having a particularly lively debate, write a post summarizing the main arguments and offering a solution or answer.
  36. Put your URL or website name on all the original photos you use on your blog; this way, if they get pinned or shared, you’ll be sure to retain credit.
  37. Take some time to learn about user-focused content strategies; it will pay off big time in the long term.
  38. Create at least one info product (such as an eBook) you can publish on your website to grow your email list.
  39. Dig down to find relevant sub-topics your visitors will want to read about: Choose a general topic and then commit to coming up with at least five to 10 subtopics related to that theme.
  40. Create a beginner’s guide with helpful, actionable information and tips. How customers can use, access, taste, touch, play with your product. Integrate it with behaviours or lifestyle landmarks.
  41. Write a blog post about a popular movie, relating it to your specific audience or industry.
  42. Write a post inspired by a comment left on your blog (the more controversial, the better).
  43. Write about a hypothetical situation, and ask your visitors what they do in the same situation.
  44. Review a recent book that would be relevant to health and wellness.
  45. Write a blog post but don’t finish it: Ask your readers to finish it for you in the comments or via an email submission (contest, anyone?)
  46. Compile a list of inspirational or motivational quotes your readers would enjoy. Publish them on your blog and in your social accounts.
  47. Create a blog post that lists all the most useful articles or resources on a particular topic (not just your own). Include competitors. You’ll thank me later.
  48. Make a video where you recount something that’s happened to you; it doesn’t even have to relate to your business. Sometimes your readers just want to be able to relate to you if they see themselves in you.
  49. Go through your old, outdated, potentially penalised content and improve it: Combine short pieces into longer, more “meaty” content, or get rid of poor-quality content altogether.
  50. Write a post listing and linking to all your articles on a particular topic or theme. This is great for SEO and for increasing readers’ time-on-site.
Bye for now. Be excellent to each other and get in touch if you found this useful.
Categories
SEO

SEO for health and wellness brands in 2020

Lockdown, digital living, live streaming, AR, VR, brand building, data story telling, nano-influencers. All these buzzwords could leave even the seasoned marketer left a bit…meh.

In 2020, we are betting on getting the basics of SEO right, but also investing in the coming changes to prepare your site and brand for what is to come post-corona.

Here are a few things to keep front of mind for your health and wellness SEO moving forward

Less focus on queries and more focus on context appears inevitable.

Traditional SEO called for a match for the keyword the person is searching for. I search for ‘How to do a handstand,’ I get a blog post titled: ‘The best ways to learn to do handstand at home.’ Like for like, I am happy. Whilst this does have some relevance today, the context of your search has now changed. Where are you? Are you searching on a mobile device? How many times have you searched for this? What do you need this so-called ‘handstand’ for?

The better framework for your content and your SEO and to improve your content in general is to ask the following when you are creating it:

  • Where does our content fit into a user’s journey?
  • What would they have learned before consuming it, and what will they need to know next?

Note that this is much more vital than simply a shift from keywords to topics, which has been happening for a very long time already. Discovery without queries is much more fundamental and impacts our strategies in a much more profound way.

It’s less about keywords, topics or general search engine improvements to your page, but we have seen examples of sites ranking better, not only because of their relevance, but they were able demonstrate the customer journey better than their competitors.

With that in mind it’s time to consider SEO in a wider context. How is your brand and the experiences you provide online received? What is brand SEO? Should I be more general?

Quick answer no. You should be getting the basics right first.

These are:

On page optimisation: Keywords in URLs, H1 titles, Easy to digest copy and layout, keywords in the body text, uniquely valuable to the searcher, crawler/bot accessible, built to be shared, omni-device ready, authorship, meta-data, schema and rich snippets.

Off page optimisation: Backlinks, brand-mentions, Google My Business, social channels.

Take a look when you have read all of this my intro video on SEO in this new world.

Then when you have done all of that. I know not easy. It’s time to think of the below.

Incorporate SEO into our lead generation funnel

When you mention SEO, if your eyes glaze over, then watch the video, but if you have a bit of handle on it then it’s now time to start considering how you can fold in SEO into that customer journey as it already exists. Then ask how much can we influence that journey to push it in a different direction? How can we create content and resources that users will want to bookmark and add to collections?

If your focus for SEO is to please search engines then that is all you will do and you may not experience any real growth in traffic from your existing keywords you are optimising for or from new content.

Consider SEO, as an oil for the engine of your marketing. It helps to keep things running, but with the right oil it can improve the overall performance.

Andrew Balerdi

Yes SEO is generally at the top of the funnel. But if you use every marketing tool as an extension of your brand the consideration is on the experience of Search, of your chat bot, of your lead pages or your ads. The firs thing to do to prioritise this is to take a look at your top performing pages:

In your analytics, go to ‘Behaviour’ then ‘Site content’ then ‘Content Drilldown’. From a top-level perspective you’ll see, asides from your home page, which page people are looking at. Or find most valuable. This can give you a start on which pages are most important to all users.

Then to see how important each page is to people who search through google and find your site.

Go to the top of the page where is says ‘segments’. Click on ‘add a new segment’. Then you will have a fair few options. These are lenses to place over your data. Scroll to where it says ‘Search traffic’.

Click apply. Then you will see a comparison of all users vs people who have used search to get to your site.

Something like this:

Use more segments to compare the data and refine dates so it can makes sense.

Now look at your list of pages. They may well have changed. Which means either that Searchers are not finding what they are looking for in which case, write more bloody content. Or they have defined your content, and by extension your brand, in a way that they see it, not the way you see it.

The last piece of this puzzle would be to check out your search console. Go to Search Console and go to your ‘performance’ tab. Then check out the ‘Queries’ and ‘URL’ tabs under the graph.

Then cross reference this to your most popular pages. If these search terms match your pages, then you know your brand SEO is working. If not then again, time to review and see how you’d like to approach a more helpful content plan to match what searchers might be looking for.

This is how you can start to see your content and how you optimise it in the context of your brand. And this is how you can begin to think of your content as helping people rather than getting you more traffic.

BUT Andrew, I here you ask:

What type of content will always be exclusive to query-based search, and should we focus more or less on this type of content?

Well as always with these things it depends. If it’s content based on quick how-to’s then yes. Completely focus on queries. This is a transactional informational exchange that google is looking for and will reward sites bases on relevancy.

But if you are looking to go deeper on a subject and want to provide an experience that is unique to your brand and industry, then it’s best to focus on search topics for your top level pages, then answer questions within that topic area.

Special Content for online experiences.

Where you can stand out from competitors in 2020 with search and particularly for health and wellness brands, are special types of content and media that would be hard to replicate.

It’s thinking about the most useful thing and seeing if it can move from something transactional to something that is experiential.

And it’s time for you and your marketing teams to integrate and apply specialist skills to a wider context of:

  1. Content recommendation engines – Where you can aggregate content through the lens of your specialist knowledge. Let’s say you are a yoga-tech startup. How could you know or create better content than anyone else? Start to recommend apps or resources out there and use a filter to help out your potential customers. Find partners or a marketing person who could produce content like this in the context of your business.
  2. Social media algorithms – They change all the time and it’s very hard to keep up with search algorithms. But if the headlines are to be believed that organic traffic reach is down, you’ll need social content specialist who understand these changes and how your content can get the most bang for it’s buck!
  3. Ecommerce and cost saving tools – Now more than ever, people’s wallets will be thinner, so anything your brand can do to help people save money or buy a product or service that gives them better value for money, will definitely help. Not only this but the tedium of price comparison will be a trigger even for the heartiest of online shoppers. Help them out by having someone in your team that understands price in the health and wellness industry.
  4. Amazon’s search algorithms – Amazon is not going anywhere. If you have a product to sell. Especially if you are starting out in something like ‘athleisure’ you better bet your booty leggings, that your competitors will be on Amazon. Even if it’s a limited line and you use it as a traffic driver for the rest of your stock to your site, having someone on the team or an agency that get’s this will pay back ten fold.
  5. Smart devices, smart homes, and the internet of things – The connectivity and ubiquity of your devices will expand in the next 5 years. What you will be able to do with your Alexa and smart assistants across your devices to monitor, track and improve your health will seem like magic. And getting ahead of the game now, even if it’s producing an Alexa skill will undoubtedly set you apart, let alone fashion a niche and foothold in the market that a small percentage will be thinking of.
  6. Mobile apps – If you are in the fitness or nutrition game and don’t have an app, then ‘eep!’. This is a sure fire way to ring fence your content and make it special for your users. Search can’t get to it, social can’t get to it, and it’s a platform for you and your wonderful customers. The opportunities are endless once you have an audience who are bought in and using your knowledge as a tool on their phone. Have a team today who get’s mobile and apps.
  7. Augmented reality – Zombies Run! and Runner AR are just the start. The potential to apply AR and VR to health, fitness and wellness offerings is astounding. This is not something to be ahead in the market, but can genuinely help people in improving the their health. Medical, engineering, transport teams across the world are investing in Microsoft Hololens and similar tech to not only produce brilliant experiences, but are using the technology to move our understanding and application of health sciences to a new frontier. One that is full of possibilities and dare I say it…hope.

Hope you enjoyed this. If you did please share it.

Stay safe I love you.

Bye!

Categories
Branding Content Digital Marketing SEO

19 ways society and marketing have changed forever

I know sexy title right?

This time in our lives will be remembered for many things. Amongst them are the ways in which our society has already changed, responded and hopefully in all circumstances will have prevailed. And in a very short space of time.

Following are things I have noticed about the current state of play and what will happen in the next few weeks and months:

  1. There is more of a social licence to pass judgement

The usual throng of social justice warriors in some circles have gone a bit quiet. The rage against casual insensitivities against any group seem have paled against the current crisis. They have also been silenced by the media barrage of every article, post and video referencing the current crisis. This has left a gap. A gap for those who would otherwise remain silent to pass judgment on others with impunity – citing the coronavirus as a convenient smoke screen. And largely, in personal and in public forums, I have seen this pass by people’s attention without so much as a disgruntled sniff. We should be careful as we tread lightly into our new world of ‘never-befores’ that we remain respectful and in fact, use our isolation, as a future reminder that our tolerance, understanding, compassion are stronger bonds in the progress our society than childish blame games, name calling or public shaming.

Of course there are people who should be pointed out as being bad examples of bad behaviour, but there are others whose situation is much more nuanced and challenging than appearances would suggest. And as we sit in our homes, we have time, finally, to reflect and conjure up what our new society should be. We have an amazing opportunity to create new rules and use a collective, common, public voice to change things for the better.

Basically, cut the shit, cut come some slack and think hard, now you have the time, about the future you want.

  1. People’s lives will change forever and there will be no ‘going back to normal’

We’re all islands shouting lies to each other across seas of misunderstanding.

Rudyard Kipling

It’s now, today, where you have a glorious opportunity to imagine a better future. The end of Fight Club, with the financial debt set to zero. The end of the Matrix, where they make a new society without being controlled by machines, are both reminders that our opportunity is now. The world will have to reset.

And rather than creating a new world based in fear, anger or hammering home the message of what should have been, we can rebuild. As societies have done so many times before, we can rebuild it in whatever way we want.

It’s our choice.

This is an unprecedented time. In the respects that a society has never had this kind of opportunity, with as many resources as we do now. Only if we see this opportunity as a point to launch massive campaigns to benefit pockets of society which were otherwise overlooked, neglected or treated unfairly. We can demand a government that is systemised by accountability, less agency, less reliant and thus pressured by financial institutions.

We can be more compassionate business people and decide to run our companies with values that we actually follow. That we can use different bottom lines and non-negotiables other than the pursuit of profit. Our marketing can be more transparent, our sales cycles can be shortened because we can sell things to people who actually want our products.

We can distribute wealth, resources, education fairly. We can demand it, we can action it. And this is not sentimental, leftist clap trap, it’s seems as though it’s a necessity for change and long lasting prosperity in response to consumer and citizen demand.

So with that in mind, wouldn’t it be a shame if we went ‘back to normal’?

  1. The algorithms have changed and will change more dramatically.

This one is easy. The algorithms have to change. In terms of Search, Social and machine learning. They only respond to our online behaviour and whilst this time will be an anomaly, the way in which we consume, communicate and transact will continue to develop in new ways. The response, much like our response to the outbreak, has to mirror the dramatic change we have gone through. Companies who don’t reflect these changes will be left behind for the one’s that do.

  1. If brands are not talking about COVID-19 they will be left behind

Simple, Google has determined that attention is closely linked to relevancy and intent. The closer your offer or content is to what someone is thinking or what they want, gives you competitive advantage. If your content for the next 6 months, does not reference people’s struggles during this time, how you can help or how you can distract and entertain then people will switch off.

  1. There is a job shortage in marketing, and it will get worse

For every job listing in marketing, there are, on average, 350 applicants at Manager level and above and over 370 at graduate level and above.

Having analysed the major jobs sites there are roughly 165, 770 open marketing positions. According to statista.com there are over 979,000 people who are marketing professionals, either in a job or not. So if we apply the current rate of unemployment at 3.8%, which will undoubtedly increase, and add in a further wiggle room for people who are moving jobs, there are far too many candidates for the amount of jobs.

This has been a growing problem in marketing for the last few years. Employers expect to get more for their money and there is always someone who will do it cheaper, faster, better (maybe not better, but certainly cheaper and faster.) This has not only left a skills gap, but a distrust in results vs pay. Freelancers budgets are squeezed in particular and it’s only the bold and brave who are able to command proportional cash for their effort.

With the current climate as a backdrop, I don’t know the solution is for the industry as I am sure more than just marketers have been affected. My suggestion though, for any marketer is to expand your network, get your face and ideas online, publish often and create a body of work that is not just your CV.

  1. Agencies are scared for their livelihood

I have been on more than 17 agency/freelancer slack, facebook and linkedIn groups. The general concencus, is either fear or pivot. And pivot fast. Everyone in these groups have been very helpful, willing, if not clambering for attention (me miss I know the answer!). But as I am sure the landscape will change for all industries, agencies and clients will need new ground rules on engagement, fees, tenders, pitches and communications.

  1. Content marketing will get harder and the internet got noisier

In scary times people want reliability. The threshold for gaining consumer trust just went up. People need to have more guarantees that their time or money will not be wasted.

Content, then, will take on new meanings, and in order to survive, you will have to niche down. And niche down hard. Targeting, audience, segmentation, technical SEO, distribution to smaller groups will be where the opportunities are. Even just starting with 1 person, will maybe where some brands and content producers will have to start again.

More than this, now everyone, including me, are giving their stuff away for free, how do you gain attention or traction in a noisier environment? Check out my article on this. Which is why you should using more personal connection tactics. Make messages come from people rather than brands, use email, text and even, dare I say it, call people!

And now is the best time to plot your customer journeys and write and produce content that is mapped to their pain points and demonstrate how you can support them during this time.

  1. There has never been a better time to practice more ethical marketing practices

I have been a big advocate of achieving higher standards in how we market to people responsibly. And treat people’s attention as a privilege earned, rather than a right. It’s less about stats and revenue to markup on your analytics dashboard but more about connections. It’s about fighting for your customers’ beliefs, being kind, doing the right thing, in spite of costs or profits, and realising that this will be a big way of how consumers assess a brands validity in the market. ROI, can be more than just ‘revenue ÷ cost of effort + cost of goods.

I have even written a manifesto to this effect.

The world of never-befores or as Charles Handy called it, The Age of Unreason, models of marketing built on big traffic, clicks, conversions and retention will have to change. It might be more of a reverse funnel. Giving rise to usefulness first, building proven trust, then asking for money upfront, at a smaller price point, then reaching wider audiences with a more mass market offer.

And if you can prove all of this, then all the better.

With that mind brands will need to respond on an individual level, using technologies available, to drive understanding and empathy first then logic and the sale second. The heart then the mind.

Moreover a disclosure to spending habits and endorsement, differentiating between paid content and organic, tracking, how data has been obtained and generally conveying a better sense of decency will give you a leading edge as a marketer and brand.

  1. Marketing will need to be more transparent

Growth and scale of companies will shift to more segmented offers and transactions helping people on an individual level rather than on a group identity level. The consumer persona won’t be based on big macro demographics, but rather based on emotions and needs.

And as grand manipulators of the human conditions, marketers need to show their work. Let me know, as a consumer, why I might be buying and what I am buying. Any chance you are obscuring or not showing truth, then I am not buying. Even more so in an economic downturn.

Brands will not be able to ‘carry on’ they will need to be having serious trousers on, zoom calls, right now to demonstrate that they understand, they can help and they can guide their customer base to something better.

  1. SEO and Automation may be the only way to save your business

It’s clear. Search should be a large component of your business and if you don’t have the fundamentals sorted, then now is the time. You should update all your meta data, your google my business, your search profile and the health of your backlinks. The algorithms have already been updated and will have new criteria based on relevancy, yes, but also helpfulness. So you may find that you will be out optimised by a lesser brand, because you tried to maintain the current status of your Page Rank and content.

Automation will also be the first thing that can save you money. You will be able reduce process load, overheads, buy yourself some time to think and drive sales. You’ll also be able to automate your sales process. Think what is repetitive and manual and think of a way you can either get rid of it or a way you can automate it. More often than not, you can solve this through tools such as, Zapierautomate.io and braze. It does not have to cost the earth and whilst you may be quiet, there is no better time.

  1. When travel restrictions are lifted, business may not be able to keep up with demand

If you are thinking, ‘when this over, that’s it, I am booking a holiday!’ you can guarantee 15 million other people will be thinking the same thing. It will be tough. A boom for some, for others, smaller operators, will be left behind, when bigger operators will be creating offers left right and centre. And for those who have have been able to remain in business there will be plenty of opportunity.

Conversely, companies who stay afloat, offer a good service and have maintained contact with their customers, may well not be able to keep up with demand. People who won’t be able afford to go abroad, will look to holiday in their own country. Will small hotels, resorts, beaches and parks, be able to keep up? Will they be overrun? I think so.

  1. This will go on for longer than we thought, and it could get worse before it get’s better. 

I aim to be an optimist in most situations. But if this continues at the rate that it is, and continues to create financial fallout in its wake, then there will be untold difficulties that lie ahead. Yes there will be fantastic opportunities for those willing to try or those who are lucky, but many people’s lives will be upended. I have already lost 5 out of 7 of my clients!

Judging from how this disease and economy breakdown have spread, east to west, on a conservative estimate things should be looking better by June, in the UK. However, across the world it looks much worse. And whilst there is this disparity of people unaffected and people in the brink of despair, there will be so much repair and reclamation needed before communities can rebuild.

Being that optimist, I hope I am wrong and the virus, miraculously, when least expect it, will simply disappear.

  1. If you could not think for yourself to solve problems and relied heavily on the internet on how to do anything, after this we will become even more reliant on the internet. 

There are billions of searches per second. Most of them now are related to the current crisis. But one thing remains consistent, that ‘how’ is the most used word in searches. Our culture of immediate results has now expanded. We are physically immersed and inseparable from our content and screens, so the transition to a stay-at-home life, is not an immediate shock, but rather a slow decent into total internet reliance.

With a restriction to social interaction, which is massively important for brain development, we compensate by replacing what we can touch, interpret and interact with, i.e other people and places, with a screen. The screen takes something from you. Independent thought. Why think, to know how to do something, when you can search for it? Right? Why wouldn’t you? I do it myself. But if we could spend 30 minutes a day interacting with something other than our screen to solve a problem, then we will be far better off when this thing is over.

  1. Isolation does not mean we need to be isolated. 

Yes we are isolated. But we are not alone. And no-one should go through this without the support and help from their community. And as long as you moderate, in all aspects of your new life, why not meet new people? Why not get involved in new groups or re-connect with groups you have not seen in a while. It’s not as if you can say you are busy or you are going out.

And I entirely acknowledge that for some, this is a big challenge. Speak to people who you can trust, speak to people who are helpful and uplift you. But the overall message is to SPEAK!

  1. There already is and will continue to be a creative boom

I am on Dribble and Behance, the social and portfolio sites for creatives, and ‘people be busy’. It’s almost a wash with new projects, new ideas and creativity at a rate I have never seen.

It’s amazing, but also during any crisis or when we feel lost, we need to make sense of this. Just using me as an example, I have written over 10,000 words for work, written 4 poems, and created 3 videos. And I am working less hours, because I also looking after my kids. I am not saying this brag, but to show that I too am scared and need to make sense of this. I usually try and express myself by being creatively active.

There so many amazing creators out there already. And maybe some of the best have been waiting for this opportunity to hone their masterpieces. If given the time and space for thoughts to blossom into something spectacular.

  1. We need artists, musicians, actors, dancers, writers, comedians, DJs, designers, marketers, to express and channel our rage, anguish and fears into creations that let creativity and expression help us overcome and inspire. 

And further to the point above. A creative call to arms, has risen. If these groups could channel their collective might into messages of positivity, resilience to galvanise the populous, then this crisis will be so much more tolerable.

Creative people! Charge!

  1. There are some major opportunities for people with these business and skills: Online courses, cost effective coaches, digital marketers, cyber security professionals, financially savvy business development professionals, creatives, automation specialists, alternative non-VC investors. 
  2. Trends, stats, corporate reports are now meaningless and a bit pointless, unless they are health related or help people. 

Don’t send out industry reports. Just don’t. We are inundated by stats every day and don’t need some meaningless trend analysis. We need help. We need helpful tools, that will make us respond, quicker, act faster and be able to get us through this period. If a stat is helpful, sure, use it, but industry reports are a waste of time if they are not helpful and generally prove what people already know. And any stat that tries to incapsulate this time will have no bearing on the world in a few months’ time.

Be helpful, be present, give away your secrets, help those who need it the most, love first, judge last, build up, bear witness, cry, laugh, do ‘virtually’ anything you want and most importantly:

I love you.

Stay safe.

Andrew

Image credits – Open Peeps by Pablo Stanley.