Services

We specialise, yes, but we also do a whole heap more...

Specialities

Branding and Design

Branding for us is more than colours and logos. Building a brand from scratch or developing an existing, we take you right back to the basics: Place in the market, Mission, Vision, Brand Character and Personality.

And what’s more you can expect your brand to resonate with the audiences that matter. Those who care and those who pay.

Content Marketing

You will get the best of our collective marketing and content creation. The basis of inbound marketing relies on being able tell compelling stories. This comes from writing engaging copy, building tension and having a satisfactory conclusion.

Then with your story we create engaging sales funnels to take people through the journey of your content and how your product or service will benefit them.

SEO

On and off page SEO is how we best support the content we create for you. This helps with PageRank and visibility, but also with traffic.

We take a search topic first perspective help your brand and content to be in front of the right people finding you on search engines.

Everything we do...

Strategy

Strategy
Discovery & Data Research
User Experience
Brand Strategy & Architecture
Positioning
Content Strategy
Marketing Campaigns
Content plans
Advertising strategy

Creative

Branding & Design
Brand Development & Rebranding
Logo & Brand Identity Systems
Brand Style Guides
Marketing Collateral
Print & Packaging
Iconography
Web Design
Web Development
Ecommerce Websites

Marketing

SEO
Social Marketing
PPC & Social Ads
CRM Marketing
Automation
Email Marketing
Landing Pages & Sales Funnels

Content

Script Development
Copywriting
Blog Posts
Though Leadership articles
Storyboarding
Illustration
Animation
Live-action Production

How we do it...

All marketing is connected. Much like parts of the body. What you put in you get out. We start with your brand and we see how effective this is at communicating your offer to your customers…

1. Brand

There is no right and wrong with a brand, there is simply what sells and what doesn’t. Your market position, the clarity your brand has, the ability to be synonymous with our customer’s problems, the look and feel all add up to create a brand that sells.

We make sure your vision, mission, content, channels all add up to a cohesive proposition. Then we move onto strategy.

Connecting your brand to something tangible, plan campaigns for the year and engage correctly is how we put your brand into action. It’s time to think of your health and wellness brand as something that serves customers over a lifetime rather than a season. If you are able to strategise you are able to capitlize.

We create strategies for your brand’s 5 year plan. Then plan out content, automation flows and give you a base level of automation so you can concentrate on more important things…like the health and wellbeing of your customer and your business.

2. Strategy

3. Optimisation

Improve and highlight opportunities for growth. We will optimise your site, follow up process, reporting, analytics, content planning and distribution. We carry through what is important, meaningful about your brand and carry that through up until that purchase confirmation.

Detailing what you can and can’t say, providing your audience with reasons to trust you can be just as powerful as a chat bot. We work with wellness brands to uncover what their obligations are vs their opportunities.

Simply saying ‘our product is backed by science’, is not good enough. Being a health focussed brand you are taking some of the responsibility of a human’s wellbeing. It should be regarded as a privilege. Our aim is for your customers to trust you, we will discover with you the best ways to communicate this.

4. Claims, Ethics & Trust

5. Digital power

Creating content to keep you ‘top of mind’, whilst building authority & credibility & have the systems to automate as much as possible.

Turn your marketing efforts into sales. Move the conversation from initial click to purchase. Then making sure the customer experience is exquisite so customers keep coming back for more.

We look at every detail from buttons to forms to the buying process and make it the easiest it can be.

6. Conversion & retention

(Check out that jacket, you have to keep that guy as a customer!)

What are these services for?

Increase Sales

The primary demand for any marketing effort should be in support of sales. But the way we do it, is to serve first, show first and steer clear of antiquated, forced buying, tactics.

Speak to people who care

Leaner lists

Through the marketing process, we will teach you how to narrow down your lists and market to people who care about your product or service. Trying to catch a fish with a bomb might work, but you end up with a lot of blown up fish. Catching them with a harpoon means that you know you are going to eat tonight.

Automate

Inner Robot

Having a base level of automation built into your campaigns and business will set you up to be more pro-active. With your follow-ups, confirmations, sign ups, funnels automated you can concentrate on fine tuning your experiences but also focusing on serving your audience in the best way possible.