The updated design had to reflect not only the size and scope of Britannia’s efforts, but also had to fit into a unified design system.
We created repeatable sections that could be used anywhere on the site. This comprised of an attention grabbing header, a three column layout, long form text, video with a background image, and a sectional callout.
We also chose a timeless font, Futura, to reflect the strength of the brand and that we knew would be unlikely to go out of date.